Privacy and cookies,
in plain English.
What we collect when you visit this site or get in touch, why we collect it, and the choices you have. Last updated 26 October 2026.
Who we are
This site belongs to FigLabs, a design-led product studio registered in England. If you have any question about your data, email info@figlabs.co.uk.
The short version
- If you email us, we use what you send to reply and to work with you. Nothing else.
- If you accept analytics cookies, Google Analytics helps us see how the site is used. If you decline, no analytics cookies are set.
- We don’t use advertising cookies, we don’t sell data, and we don’t share it for marketing.
When you get in touch
When you email us, we receive your name, your email address and whatever you choose to tell us. We use it to reply, to discuss work with you, and to keep a record of our conversation. Our basis for this is our legitimate interest in responding to enquiries and running our business, or taking steps towards a contract you’ve asked about.
We keep these emails for as long as we’re talking or working together, and afterwards only as long as we need to for legal and accounting reasons.
Analytics
We use Google Analytics 4 to understand how people find and use this site, for example which pages are read most and where visitors come from. This helps us improve the site. It is not used to identify you.
- If you accept: Google Analytics sets cookies that recognise a returning browser and collects details such as the pages you view, your device and browser type, your approximate location (city or country) and the site that referred you. Google Analytics 4 does not store IP addresses.
- If you decline, or haven’t chosen yet: no analytics cookies are set. Google receives only basic, cookieless signals that a page was viewed, which can’t be used to recognise you on a later visit.
Our basis for analytics is your consent, which you can change at any time usingCookie settings. Analytics data is kept for no more than 14 months. Google acts as our data processor; it may process data outside the UK, under safeguards recognised by UK law.
Cookies and storage we use
fl-consentRemembers your cookie choice, so we don’t ask on every page. Stored in your browser only, never sent to us.Until you clear it_ga, _ga_*Google Analytics cookies, set only if you accept. They tell visits from the same browser apart.Up to 2 yearsHosting and fonts
The site is hosted on GitHub Pages. Like any web host, GitHub may briefly log technical details such as IP addresses to keep the service secure. Our fonts are served from our own site, so no font provider sees your visit.
Your rights
You can ask us for a copy of the personal data we hold about you, ask us to correct or delete it, or object to how we use it. Email info@figlabs.co.uk and we’ll respond within one month. You can withdraw analytics consent at any time withCookie settings.
If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk. We’d appreciate the chance to put it right first.
Changes
If we change how we use data, we’ll update this page and the date at the top.